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Welcome


VECTOR
BUSINESS
NAVIGATION

Proven practitioners navigating the
open ocean of CX opportunity

Explore

SCROLL DOWN

Welcome


VECTOR
BUSINESS
NAVIGATION

Proven practitioners navigating the
open ocean of CX opportunity

Explore

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Process


Everyday, your customers are transiting across your company’s lifecycle touch-points, trying to accomplish the things they need to get done.

Process


Everyday, your customers are transiting across your company’s lifecycle touch-points, trying to accomplish the things they need to get done.

 

Every one of these touch-point interaction creates micro-brand impressions in your customers rational and irrational memories.

 
 
 
 

These memories add up to how they feel about your company and will impact any future business with you, or any referrals they offer.

 
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Therefore


"BRAND" IS THE RUDDER THAT STEERS YOUR course, AND THE AIRFOIL THAT GIVES YOUR CUSTOMER EXPERIENCES LIFT TO DIFFERENTIATE YOU IN THE MARKETPLACE

Therefore


"BRAND" IS THE RUDDER THAT STEERS YOUR course, AND THE AIRFOIL THAT GIVES YOUR CUSTOMER EXPERIENCES LIFT TO DIFFERENTIATE YOU IN THE MARKETPLACE

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Brand


Great CX = perception -(Expectation * Emotion)  

 

In the marketplace for Customer  mindshare and loyalty - Your CX outcome can be an intentional action, or something left to chance

Brand


Great CX = perception -(Expectation * Emotion)  

 

In the marketplace for Customer  mindshare and loyalty - Your CX outcome can be an intentional action, or something left to chance

LEADERSHIP

 
 

BRAD SMITH, FOUNDER AND PRESIDENT

 

CONTACT US TO SET YOUR BRAND ON THE RIGHT COURSE

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