Welcome
Welcome
Process
Everyday, your customers are transiting across your company’s lifecycle touch-points, trying to accomplish the things they need to get done.
Process
Everyday, your customers are transiting across your company’s lifecycle touch-points, trying to accomplish the things they need to get done.
Every one of these touch-point interaction creates micro-brand impressions in your customers rational and irrational memories.
These memories add up to how they feel about your company and will impact any future business with you, or any referrals they offer.
Therefore
"BRAND" IS THE RUDDER THAT STEERS YOUR course, AND THE AIRFOIL THAT GIVES YOUR CUSTOMER EXPERIENCES LIFT TO DIFFERENTIATE YOU IN THE MARKETPLACE
Therefore
"BRAND" IS THE RUDDER THAT STEERS YOUR course, AND THE AIRFOIL THAT GIVES YOUR CUSTOMER EXPERIENCES LIFT TO DIFFERENTIATE YOU IN THE MARKETPLACE
Brand
Great CX = perception -(Expectation * Emotion)
In the marketplace for Customer mindshare and loyalty - Your CX outcome can be an intentional action, or something left to chance
Brand
Great CX = perception -(Expectation * Emotion)
In the marketplace for Customer mindshare and loyalty - Your CX outcome can be an intentional action, or something left to chance
