Brad has had the privilege of leading organizations in their customer centric transformation at Symantec, Yahoo! and Sage as their CCO/CMO. Across his 20+ years of leadership Brad has led global support and service functions for Oracle, Openwave, and Verisign as well as small start-ups.
Currently, Brad is the President & Chairman of the Board for the Consortium for Service Innovation and through the work of the Consortium, has helped 100’s of customer service organization innovate better business models to deliver deep value to their customers while better engaging their employees to grow their businesses. He is also one of their recognized Innovators.
Brad is also a Co-Founder and Tribal Elder of the TribeCX Ltd, an alumni member of the Forrester Chief Customer Executive Council, and the Chief Customer Officer (CCO) council and a current Board Member & recognized Innovator of Customer Experience Professional Association (CXPA).
He is a recognized thought leader in the Customer Experience and Service Innovation space and has published dozens of articles for various online publications including for Forbes, New York Times, Fox Business and Entrepreneur. He is a frequent keynote speaker across the CX and Customer Service industries.
Brad is home based in Irvine CA and is Founder/President of Vector Business Navigation, Inc. – A customer experience / customer success Transformation Consulting Provider servicing global customers since 2015.
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